Do you consider yourself a MULTI-PASSIONATE servicepreneur? Where you’re constantly coming up with new ideas or ways to serve your audience, and say YES when presented with opportunities that feel 100% aligned?

Then you are going to LOVE today’s conversation with Kacia Ghetmiri, who turned her podcast EmpowerHER into a multi-million dollar business, spanning everything from 1:1 coaching for podcasters, to live events with hundreds of women, real estate investing, and everything in between.

And we cover ALL of it on today’s episode, including:

• How to leverage a podcast to build your credibility and grow your business

• Tips for being successful with your podcast out the gate

• Finding mentors, expander friends, and how to build your inner circle

Kacia also shares some incredible advice on how to recognize when it’s time to pivot and more importantly how to be OKAY with it, and she also gives the inside scoop for using revenue from one part of your business to build another.

On today’s episode, I’m talking to Shana Yurko, a brand strategist, a videographer, a photographer, and a social media expert who helps entrepreneurs produce high-quality content to promote their services, build their following, and get clients. 

We cover SO MUCH on today’s episode, including:

• The things that hold you back from showing up on camera – and how to overcome them

• The 4 things you need to be thinking about before you even start recording

• How to sound more professional when speaking into your phone

• How to get better photos in your next brand photoshoot OR when you’re taking pictures yourself

• The tech you should buy

• And we even get into the best ways to organically expand your services when you’re ready for something bigger

So if the thought of being on camera stresses you out, then you’re going to love this conversation because it is SUPER tactical – we literally walk through the steps of how to setup and capture great videos and photos!

Are you a service-based business owner looking for guidance on how to lay the RIGHT foundation in your business?

On today's episode, I’m talking to Dr. Megan Carter, who was a nurse for 17 years before she launched her healthcare consultancy to help create operational efficiencies across hospitals and reduce burnout among staff.

We dive into the strategic decisions she made when launching her business, and she shares some great advice on:

• What you should know about your potential clients before you pitch them

• Questions to cover when developing a framework in your business

• Tips to better manage your time and the work you’re getting done each week

• How to recognize red flags that your employees might be getting burnt out

• How to unlearn toxic productivity when you’re transitioning from a corporate career to being an entrepreneur - which is such a good one if you’re struggling with boundaries in your business!

We also talk about the POWER of community and surrounding yourself with the RIGHT people to help you grow.

Are you ready to:

• Find new clients

• Network with other servicepreneurs, online and locally

• Launch your podcast speaker tour

• Find credible guests to interview on your podcast

• Learn from business experts to help you overcome challenges you're facing

• Attend marketing workshops where you learn how to promote your services, and build them live on the call

You'll find all this and more inside The Servicepreneur Network - which I break down on today's episode!

Are you using testimonials strategically in your business?

On today's episode, we're talking all about external validation and how to use testimonials to persuade new clients to work with you AND reinforce the value you provide. 

You'll learn:

• The different types of testimonials you can use

• All the places you could be capturing testimonials in your business (and no, it’s not just at the END of a client engagement!)

• How to be more intentional when asking for testimonials so you don’t end up with a bunch that say the exact same thing – I’ll show you my trick, so you cover all aspects of working with you!

• And then we’ll end with some things to include in your actual ask to your clients to make it a quick and painless process 

Do you consider yourself an expert?

On today's episode, I'm breaking down what an expert actually is, help you realize that you ARE an expert, and show you all the ways you can build your credibility and put yourself out there.

Why? Because it's time others start to see you as a trusted source of information in your industry - and it all starts with getting comfortable using your VOICE to share your expertise!

When you own a service-based business, there's a right and wrong way to identify your content pillars - aka the foundation for your content marketing strategy.

And on today's episode, I'm breaking down the RIGHT way to choose yours, so you can make money faster AND make it extremely clear:

What your area of expertise is

The services you offer

The value someone would get from working with you

And what you want to be known for in your industry

This is the first of the "Hot Take" episodes, where I'm sharing my hot takes on things circulating the internet about content creation, based on over a decade plus of experience working with service-based businesses.

Want to introduce hot takes into your content strategy? I also share a quick and easy way to help you identify yours, as they pop up in your industry, too!

If you've ever thought "why would someone want to work with me?" then you need a confidence boost, my friend.

This episode is all about reminding you just how credible (and capable!) you are, and shows you how to answer that question any time you feel that imposter syndrome or self-doubt creeping in!