The Servicepreneur Podcast

Your one-stop-shop for the tools, tactics, and tips you need to build a successful service-based business

Whether you're building your brand, refining your services, streamlining operations, or trying to scale, this show is designed to help servicepreneurs gain the confidence and clarity you need to hit your next business goal.

So if you're tired of having to figure everything out all on your own, we'll help you shorten your learning curve, sharing the exact steps you need to overcome any challenge your business throws at you, all while building a powerful, profitable brand.

Interested in being a guest on the podcast? Fill out our guest inquiry form here.

Listen to the latest episodes

Emily Sereno Emily Sereno

[Part One] Why All Servicepreneurs Need A Signature Framework

Do you need a confidence boost to make showing up in your business a little easier?

Have you considered creating a signature framework for your service-based business?

On today's episode, I'm diving into the reasons why all servicepreneurs should have one, and the business benefits a signature framework can have when you use it to market your services.

This is just part one of my three-part mini series where I help you create and monetize your signature framework to drive revenue and new clients into your business, while highlighting just how SMART and CREDIBLE you are.

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Emily Sereno Emily Sereno

8 Tips to Show Up Confidently In Your Business

Do you need a confidence boost to make showing up in your business a little easier?

On today's episode, I share 8 easy tips to help you get over your fears of putting yourself out there, and how to build your confidence when it comes to promoting your business online.

This episode is perfect for you if you struggle with any of these issues:

  • Stressing over not having anything important (or different) to talk about

  • Struggling with keeping to a schedule that works

  • Not being good at "speaking off the cuff" when you hit play

  • Worrying over what people might think about you

  • Comparing yourself to competitors or influencers in your space

  • Needing a mindset shift to help you just get started

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Emily Sereno Emily Sereno

Applying How You Buy To Your Marketing Strategy

When was the last time you purchased from a service-based business?

When it comes to purchasing decisions, we all have certain things we look for to make sure our money is well spent, and we'll be happy with the results we get.

But more often than not, there's a disconnect between what we look for in other businesses, and the way we're marketing our own services to get clients.

On this episode, I walk you through:

  • 3 of the biggest factors that go into making a purchase decision

  • How to identify the gaps in your business

  • Ways you can start tackling them to build trust and credibility - and start getting clients that might have been lost somewhere along the way

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Emily Sereno Emily Sereno

[Interview] How Design Impacts Your Bottom Line—And So Much More

Do you struggle with the creative aspects of promoting your business?

If design is not your strong suit, then this episode is going to really hit home for you, because I'm talking to Lauren Felter: the designer that non-designers love.

Felter is a brand and web designer who helps servicepreneurs attract - and most importantly, convert - your ideal clients through design. She shares some great takeaways like:

  • The non-negotiables for building a strong visual brand

  • Mistakes you might be making when it comes to designing your website (and how to fix them)

  • Why market research is so important before you launch a new service offering

And so much more!

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Emily Sereno Emily Sereno

Not All Content Strategies Are Created Equal

Have you ever said "I don't know what to talk about" when it comes to promoting your business?

If the answer is yes, then you're going to love today's episode!

I'm sharing one of the exercises I do in my coaching program, to to help you feel more confident and get extreme clarity when it comes to creating content to promote your business.

So if you're ready to turn your expertise into marketable topics in your business, download the free Topic Map template and let's dive in together!

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Emily Sereno Emily Sereno

[Interview] Should You Offer Or Invest In Fractional Services?

Have you ever considered offering fractional services in your business? Or maybe you need help taking your business to the next level, but aren't ready to hire an employee?

Those are two of the questions I talk through with Michelle Puccinelli, the Fractional Vice President of Team Johnson - and the answers might completely change your business!

Michelle breaks down everything you need to know about fractional services, including:

  • Who is best-suited to become a fractional executive

  • How to pitch these services

  • How to find, vet, and hire a fractional executive

  • Best practices for integrating them into your team

And so much more! Plus she shares some great advice on how to set your business up operationally to run lean, keep costs low, and get better results.

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Emily Sereno Emily Sereno

Your Content Marketing Formula in 3 Easy Steps

Do you feel like the advice you're taking to build your content marketing strategy isn't working for your service-based business?

I'm going to let you in on a little secret: it's because the advice you're getting isn't starting in the right place.

On today's episode, I'm walking you through the easy content marketing formula I've used with Fortune 500 companies, c-suite executives, and servicepreneurs that will help you:

  • Identify the topics you can speak to

  • Explore the best (and easiest!) ways you can deliver that information

  • Determine the right channels to connect with your ideal clients

  • So when it comes time to promoting your business, you have all the information you need right in front of you.

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Emily Sereno Emily Sereno

Welcome to the Servicepreneur Podcast

Learn more about The Servicepreneur Podcast and what you can expect from the podcast 100% dedicated to helping service-based business owners reach the next level of success, while building a powerful, profitable brand.

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