When you own a service-based business, there's a right and wrong way to identify your content pillars - aka the foundation for your content marketing strategy.

And on today's episode, I'm breaking down the RIGHT way to choose yours, so you can make money faster AND make it extremely clear:

What your area of expertise is

The services you offer

The value someone would get from working with you

And what you want to be known for in your industry

This is the first of the "Hot Take" episodes, where I'm sharing my hot takes on things circulating the internet about content creation, based on over a decade plus of experience working with service-based businesses.

Want to introduce hot takes into your content strategy? I also share a quick and easy way to help you identify yours, as they pop up in your industry, too!

If you've ever thought "why would someone want to work with me?" then you need a confidence boost, my friend.

This episode is all about reminding you just how credible (and capable!) you are, and shows you how to answer that question any time you feel that imposter syndrome or self-doubt creeping in!

Is something holding you back from marketing your service-based business?

If you're feeling stuck or don't know how to get started, I'm sharing the 4 marketing tactics every servicepreneur should put in place - and examples of each one to make it super easy to execute.

Are you getting the MOST out of your content?

On today's episode, I'm sharing a quick tip to turn ONE topic into SIX new titles to make creating content easier and faster.

If you're struggling to come up with content ideas or don't know what to talk about, this episode will give you the clarity you need to fill out your content calendar, and show you how to use the same content across all your marketing channels.

Download The Servicepreneur Topic Map template to get all those out of your head and onto paper here: https://theservicepreneurnetwork.ck.page/topic-map-template

Are you using LinkedIn as a tool to build your brand AND get you clients?

On today’s episode, I sit down with LinkedIn expert Caroline Pennington to find out how to make the social media platform work for you.

This episode is filled with tons of great tips, like:

• WHAT to post

• WHEN to post

• HOW OFTEN to post

• HOW TO slide into those DMs (without feeling like a slimy salesperson)

Plus everything you need to get started on LinkedIn, and make sure you’re doing the RIGHT things to promote your business, showcase your expertise, and attract your ideal clients.

If you own a service-based business, your clients are on LinkedIn. This episode will tell you how to find, connect, and convert them!

We’re six months into the year: let’s check in on your service-based business to see how you’re tracking against your goals—and make sure you’re setting yourself up for success going into the second half of 2024!

In this episode, find out the questions you should be asking about your business – and yourself – to find out what’s working, what’s not working, and where you might need to make some changes along the way.

So you have a signature framework, but how do you use it to drive revenue, new clients, and brand credibility in your business?

That's exactly what we're covering in part three of the 3-part series on how to build and monetize your signature framework for your service-based business, including:

• How to leverage your signature framework as part of your service offering

• Places you should be referencing your framework so your ideal client can learn more about your unique process and the results you can help them achieve

• Tactics to incorporate into your marketing strategy to promote your business

Do you need a confidence boost to make showing up in your business a little easier?

Ready to build your signature framework, but don't know where to start?

Today's episode in this 3-part series walks you through the steps you need to uncover and document your unique methodology, so you can drive revenue and new clients into your service-based business.

This is a SUPER tactical episode, so grab a pen and paper or fire up your laptop to take notes because by the end of it, you'll have a solid outline of what your framework looks like.