the Servicepreneur Blog

Learn how to build a memorable brand, confidently promote your services, and attract new clients—no guesswork involved.

Emily Sereno Emily Sereno

Using Your Purchase Decisions to Inform Your Marketing

When was the last time you audited your marketing efforts to make sure they’re in-tune with how your ideal client buys? If it’s been awhile (or your first time!) this blog post will walk through some of the factors you consider when making a purchase, to help give you a good understanding of places across your branding you need to improve.

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Emily Sereno Emily Sereno

Not All Content Strategies Are Created Equal

It’s time to stop randomly posting content, and start building your content strategy for your service-based business. As a female founder, this post will help you translate all of your expertise into the list of topics you can use to establish your credibility, position you as an expert, and help you attract, nurture, and convert your ideal clients.

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