When was the last time you purchased from a service-based business?

When it comes to purchasing decisions, we all have certain things we look for to make sure our money is well spent, and we'll be happy with the results we get.

But more often than not, there's a disconnect between what we look for in other businesses, and the way we're marketing our own services to get clients.

On this episode, I walk you through:

• 3 of the biggest factors that go into making a purchase decision

• How to identify the gaps in your business

• Ways you can start tackling them to build trust and credibility - and start getting clients that might have been lost somewhere along the way

Do you struggle with the creative aspects of promoting your business?

If design is not your strong suit, then this episode is going to really hit home for you, because I'm talking to Lauren Felter: the designer that non-designers love.

Felter is a brand and web designer who helps servicepreneurs attract - and most importantly, convert - your ideal clients through design. She shares some great takeaways like:

• The non-negotiables for building a strong visual brand

• Mistakes you might be making when it comes to designing your website (and how to fix them)

• Why market research is so important before you launch a new service offering

And so much more!

Have you ever said "I don't know what to talk about" when it comes to promoting your business?

If the answer is yes, then you're going to love today's episode!

I'm sharing one of the exercises I do in my coaching program, to to help you feel more confident and get extreme clarity when it comes to creating content to promote your business.

So if you're ready to turn your expertise into marketable topics in your business, download the free Topic Map template and let's dive in together!

Have you ever considered offering fractional services in your business? Or maybe you need help taking your business to the next level, but aren't ready to hire an employee?

Those are two of the questions I talk through with Michelle Puccinelli, the Fractional Vice President of Team Johnson - and the answers might completely change your business!

Michelle breaks down everything you need to know about fractional services, including:

• Who is best-suited to become a fractional executive

• How to pitch these services

• How to find, vet, and hire a fractional executive

• Best practices for integrating them into your team

And so much more! Plus she shares some great advice on how to set your business up operationally to run lean, keep costs low, and get better results.

Do you feel like the advice you're taking to build your content marketing strategy isn't working for your service-based business?

I'm going to let you in on a little secret: it's because the advice you're getting isn't starting in the right place.

On today's episode, I'm walking you through the easy content marketing formula I've used with Fortune 500 companies, c-suite executives, and servicepreneurs that will help you:

• Identify the topics you can speak to

• Explore the best (and easiest!) ways you can deliver that information

• Determine the right channels to connect with your ideal clients

• So when it comes time to promoting your business, you have all the information you need right in front of you.

Learn more about The Servicepreneur Podcast and what you can expect from the podcast 100% dedicated to helping service-based business owners reach the next level of success, while building a powerful, profitable brand.